This project was a complete rebrand from the ground up. Emma is a personal trainer who was about to transition into a new studio and wanted to create a whole new environment and brand. The name REP not only references actions around fitness, but stands for representation. Emma was really aiming to create a safe space for people to come and be themselves without any judgement (an anti-gym). For her logo I focused on symbolizing strength and essentially breaking outside the boundaries of the typical gym. We went for a clean and modern vibe.
Photographer: Candace Molatore @hey.candace